Routes de Terre, Laumont
New brand creation for a fresh truffle product, international market. The aim of this new brand was to communicate the product’s quality and its personalized service. Most importantly, for the scent of a freshly unearthed truffle to arrive in its full splendour to kitchens anywhere in the world. Delivered in 24h within Europe and 48h to the rest of the World.
After a thorough market research, and in line with the company’s way of working, we decided to call this product “Routes de Terre”. For the last thirty years, they have been looking for truffle hunters, even getting through impenetrable paths to reach them. “Fresh Truffles from off the beaten track”.
Are we suppliers or explorers? Is the sentence that best defines their working ethos.
As it is an organic earth product belonging to a luxury market, we combined natural materials with elegant high quality paper.
Market Research, creation of the brand story, claims, writing texts, naming, Corporate Image Design, Photography, Catalogue Design, Packaging, Corporate video…